Does your business have at least $400 dollars a month to spend on advertising? Is your business worth it? Where do you spend most of your money now to get more traffic? Are the current methods of getting your word out about your business working for you?
These are some questions that today’s business owner has to ask themselves.
Without a solid marketing budget to forge a path into the next century, a business owner could be throwing money down the drain if they continue to rely on old, out-dated methods.
It is hard to spend money on a different technology when one is used to the traditional methods of print, radio and television plus it is not as tangible as the old methods. One of the reasons that a business owner may be apprehensive is that they cannot see it in print lying on their desk or it is not visible when they drive down the highway. These are the habits that a business owner must break when embarking on a new technology but if they are to keep or gain new clientele than this is where they must be willing to explore.
For a business that has very little or no web-presence there are ways to jump start your online marketing journey or give your new web presence a shot of adrenaline. That is PPC or pay per click marketing.
Pay per click marketing has been around for a few years now but the small local business owner hasn’t really adapted to this technology for the reason that it has been too complicated for them, it takes up too much of their time, they only do it for a month and never give it time to mature, they have never heard of it, and the list can go on. Search engine marketing should be one of the top methods that a business should be working on whether it’s SEO, SEM or both.
A good PPC campaign should be live for at least six months to accurately gauge the metrics and tell whether it is performing up to standards and working. The ads should also be changing on a regular basis while monitoring, adding and dropping different keywords. Having a geo-targeted campaign will also help in generating a hungry crowd that is local in nature and want the goods and services of many local businesses but they either don’t know about them or they can never seem to find them. Nobody is using the phone book anymore either. Creating a geo-targeted Google AdWords campaign for the small business owner is a sure way to put them front and center on a rotational basis locally where the majority of people seem to be spending time nowadays. On Google, Facebook and the Google content network of websites in which there are thousands that use Google Adsense to monetize their site.
A solid internet marketing campaign for the small business owner should have them dominating in the directories, listed in the GPS databases, showing up on social media sites and in the sponsored listings. Having a fully optimized web-site or landing page while running a targeted yet responsive Google AdWords campaign can become extremely beneficial building organic rankings. Hence, the seed has been planted. Put all of these ingredients together and you have got one Heck of a Hot Rod web presence!
This could be a full-time marketing position to the small business owner, paying somebody to monitor and tweak their web-presence or they can hire a management company that specializes in doing the entire package plus much, much more. The benefit of doing this is the savings from not having to pay all of the taxes and insurance. This could easily be a 20 hour a week position for most companies to pay a part-timer and usually a whole lot more if they bring an expert in.
Typical search engine management companies as they are called or SEM for short traditionally charge in the thousands of dollars to set up, plus an extremely high monthly fee usually in the thousands of dollars to manage a PPC campaign for someone. And that is all. No added features, services or benefits for dropping an enormous amount of cash into something where the business owner is usually a little skeptical to begin with. On the other end there are the companies that think by charging $100 to $250 a month for an AdWords campaign that they are giving a bargain to the business owner but actually they are probably hurting their online performance and having them show up in an area that the business does not serve which leads the business owner to believe that Google AdWords does not work for their business.
At the beginning of February of 2011, Google introduced the transparency rule. What this rule states is that a business that is spending money to have an AdWords campaign managed by a management company needs to know that at least 45% of the money that they are spending is going to their online marketing budget. This was a way for Google to weed out the companies that were giving them and PPC a bad name.
There are many Google AdWords Certified Partner companies but how does a business choose which one to go with and which one has the best product. It goes without saying that they should choose a company that is a Google Certified AdWords Partner or Reseller because these companies have proven to Google that they have the right stuff to get the job done.
One company that is quickly taking center stage is a company out of Atlanta, GA called AdzZoo. AdzZoo started in March of 2009 and had their first client in June of the same year. Since then the company has produced well over 5 Billion impressions for their thousands of satisfied clients and have been adding new cutting edge digital media programs for their business reps as well as customers. AdzZoo has found a niche within a niche. Becoming experts on helping the small to medium sized business owner with a web-presence that is designed to Acquire, Expose, and Engage new customers for them quick. They have managed to do all of this while remaining completely debt free and making money while bringing results to their growing list of businesses and sales reps.
How can AdzZoo manage to do all of this while some companies out there offering similar products and services are losing money? One reason that leads to its success is their independent agency business model. Instead of having a massive advertising budget to gain customers and paying sales reps to go hunt down businesses they have adopted a brilliantly simple but effective method for bringing in new Campaign Directors, as they are called. Individuals that choose to adopt the AdzZoo model to make a living or earn a nice extra income enter into a business designed like no other.
When a new CD decides to join AdzZoo they have to pay a $200.00 certification cost plus an ongoing $21.95 a month for the barrage of tools, trainings, web-sites, lead capture pages, forms, support and so forth that they offer. They are basically getting their own business in a box from the start. It’s up to each individual if they want to become a salesman or if they want to develop their own agency or agencies across the U.S., Canada, and in the fall of 2011, New Zealand and Australia. With the uncertain economy and prices going up everywhere, this offers a career change or a nice way to make some additional money for the right person. AdzZoo’s agency model can be compared to a real estate company, insurance agency and a mortgage brokerage company in that they are set up very similar. With AdzZoo there are no ongoing fees, licenses or insurance to contend with like in other industries. Once somebody joins it is up to them if they want to develop an agency or just be sales driven. By utilizing this business model they are able to pay their reps generous commissions and bonuses while remaining in the black. AdzZoo has attracted some top talent from the sales world, especially from the insurance, financial, real estate, yellow pages and newspaper industries.
Keeping costs down is paramount in today’s economy especially for the struggling small business owner. The top reason that small businesses are failing today is that they have no web presence. This can all change for them if they took a closer look at AdzZoo and how this can have them dominating their marketplace online while keeping money in their pocket. AdzZoo also offers the business a referral program or a chance to own their own marketing agency which in turn could allow them to have their campaigns for free.
With trends in marketing quickly turning to digital and social media platforms, the small business is usually the last to adapt to new or changing technology. By placing an independent AdzZoo rep or Agency in cities across America, Canada and soon New Zealand and Australia, there will be plenty of consultants willing to help the business make the transition from bucket A to bucket B with their advertising dollars and harnessing the power of a perfectly tuned Google AdWords campaign. The results will speak for themselves. GUARANTEED!