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Does your business have at least $400 dollars a month to spend on advertising? Is your business worth it? Where do you spend most of your money now to get more traffic? Are the current methods of getting your word out about your business working for you?
These are some questions that today’s business owner has to ask themselves.
Without a solid marketing budget to forge a path into the next century, a business owner could be throwing money down the drain if they continue to rely on old, out-dated methods.
It is hard to spend money on a different technology when one is used to the traditional methods of print, radio and television plus it is not as tangible as the old methods. One of the reasons that a business owner may be apprehensive is that they cannot see it in print lying on their desk or it is not visible when they drive down the highway. These are the habits that a business owner must break when embarking on a new technology but if they are to keep or gain new clientele than this is where they must be willing to explore.
For a business that has very little or no web-presence there are ways to jump start your online marketing journey or give your new web presence a shot of adrenaline. That is PPC or pay per click marketing.
Pay per click marketing has been around for a few years now but the small local business owner hasn’t really adapted to this technology for the reason that it has been too complicated for them, it takes up too much of their time, they only do it for a month and never give it time to mature, they have never heard of it, and the list can go on. Search engine marketing should be one of the top methods that a business should be working on whether it’s SEO, SEM or both.
A good PPC campaign should be live for at least six months to accurately gauge the metrics and tell whether it is performing up to standards and working. The ads should also be changing on a regular basis while monitoring, adding and dropping different keywords. Having a geo-targeted campaign will also help in generating a hungry crowd that is local in nature and want the goods and services of many local businesses but they either don’t know about them or they can never seem to find them. Nobody is using the phone book anymore either. Creating a geo-targeted Google AdWords campaign for the small business owner is a sure way to put them front and center on a rotational basis locally where the majority of people seem to be spending time nowadays. On Google, Facebook and the Google content network of websites in which there are thousands that use Google Adsense to monetize their site.
A solid internet marketing campaign for the small business owner should have them dominating in the directories, listed in the GPS databases, showing up on social media sites and in the sponsored listings. Having a fully optimized web-site or landing page while running a targeted yet responsive Google AdWords campaign can become extremely beneficial building organic rankings. Hence, the seed has been planted. Put all of these ingredients together and you have got one Heck of a Hot Rod web presence!
This could be a full-time marketing position to the small business owner, paying somebody to monitor and tweak their web-presence or they can hire a management company that specializes in doing the entire package plus much, much more. The benefit of doing this is the savings from not having to pay all of the taxes and insurance. This could easily be a 20 hour a week position for most companies to pay a part-timer and usually a whole lot more if they bring an expert in.
Typical search engine management companies as they are called or SEM for short traditionally charge in the thousands of dollars to set up, plus an extremely high monthly fee usually in the thousands of dollars to manage a PPC campaign for someone. And that is all. No added features, services or benefits for dropping an enormous amount of cash into something where the business owner is usually a little skeptical to begin with. On the other end there are the companies that think by charging $100 to $250 a month for an AdWords campaign that they are giving a bargain to the business owner but actually they are probably hurting their online performance and having them show up in an area that the business does not serve which leads the business owner to believe that Google AdWords does not work for their business.
At the beginning of February of 2011, Google introduced the transparency rule. What this rule states is that a business that is spending money to have an AdWords campaign managed by a management company needs to know that at least 45% of the money that they are spending is going to their online marketing budget. This was a way for Google to weed out the companies that were giving them and PPC a bad name.
There are many Google AdWords Certified Partner companies but how does a business choose which one to go with and which one has the best product. It goes without saying that they should choose a company that is a Google Certified AdWords Partner or Reseller because these companies have proven to Google that they have the right stuff to get the job done.
One company that is quickly taking center stage is a company out of Atlanta, GA called AdzZoo. AdzZoo started in March of 2009 and had their first client in June of the same year. Since then the company has produced well over 5 Billion impressions for their thousands of satisfied clients and have been adding new cutting edge digital media programs for their business reps as well as customers. AdzZoo has found a niche within a niche. Becoming experts on helping the small to medium sized business owner with a web-presence that is designed to Acquire, Expose, and Engage new customers for them quick. They have managed to do all of this while remaining completely debt free and making money while bringing results to their growing list of businesses and sales reps.
How can AdzZoo manage to do all of this while some companies out there offering similar products and services are losing money? One reason that leads to its success is their independent agency business model. Instead of having a massive advertising budget to gain customers and paying sales reps to go hunt down businesses they have adopted a brilliantly simple but effective method for bringing in new Campaign Directors, as they are called. Individuals that choose to adopt the AdzZoo model to make a living or earn a nice extra income enter into a business designed like no other.
When a new CD decides to join AdzZoo they have to pay a $200.00 certification cost plus an ongoing $21.95 a month for the barrage of tools, trainings, web-sites, lead capture pages, forms, support and so forth that they offer. They are basically getting their own business in a box from the start. It’s up to each individual if they want to become a salesman or if they want to develop their own agency or agencies across the U.S., Canada, and in the fall of 2011, New Zealand and Australia. With the uncertain economy and prices going up everywhere, this offers a career change or a nice way to make some additional money for the right person. AdzZoo’s agency model can be compared to a real estate company, insurance agency and a mortgage brokerage company in that they are set up very similar. With AdzZoo there are no ongoing fees, licenses or insurance to contend with like in other industries. Once somebody joins it is up to them if they want to develop an agency or just be sales driven. By utilizing this business model they are able to pay their reps generous commissions and bonuses while remaining in the black. AdzZoo has attracted some top talent from the sales world, especially from the insurance, financial, real estate, yellow pages and newspaper industries.
Keeping costs down is paramount in today’s economy especially for the struggling small business owner. The top reason that small businesses are failing today is that they have no web presence. This can all change for them if they took a closer look at AdzZoo and how this can have them dominating their marketplace online while keeping money in their pocket. AdzZoo also offers the business a referral program or a chance to own their own marketing agency which in turn could allow them to have their campaigns for free.
With trends in marketing quickly turning to digital and social media platforms, the small business is usually the last to adapt to new or changing technology. By placing an independent AdzZoo rep or Agency in cities across America, Canada and soon New Zealand and Australia, there will be plenty of consultants willing to help the business make the transition from bucket A to bucket B with their advertising dollars and harnessing the power of a perfectly tuned Google AdWords campaign. The results will speak for themselves. GUARANTEED!
Building backlinks to your pages is an essential part of SEO (short for Search Engine Optimization) for two reasons. The first reason is that it helps your pages get indexed faster, which is very important because you want the search engines to find them as soon as possible and crawl them regularly. The second reason is that it helps your pages get higher search engine rankings for the keywords of your choice. The more backlinks you have, the better. Period.
However, building backlinks can be a time-consuming, boring process. You can outsource the process to an agency and pay a lot of money… Or you can do it yourself with SocialMonkee! SocialMonkee is an instant backlink builder allowing you to build 25 unique backlinks, every day, FREE! All links are on unique C-Class IP addresses and domains. Imagine being able to create 25 unique backlinks every day, with the click of a button, FREE! Well, you can stop imagining…
So, 25 unique backlinks every day… That’s a total of 175 backlinks every week, 750 every month. If you upgrade, you will be able to build 100 uniques backlinks, 3 times a day! That’s a total of 2,100 backlinks every week, 9,000 every month! The good news is… you can get a Premium Account, FREE! All you need to do is to refer 12 members, and your account will automatically be upgraded. If you’re not really into referral marketing, you may upgrade right now for a low one-time fee.
Submitting a page to SocialMonkee via the members area takes under two minutes, but there’s an even faster way! They created a Firefox plugin that allows you to submit your page to up to 100 sites in just a few clicks, using nothing else than Firefox! If you have a Premium Account you will also get access to link reports and RSS feeds, which are great to keep track of your backlinks and get them indexed fast. Submitting your RSS feeds to RSS submitters is actually a very important step in link building.
So what are you waiting for? Join SocialMonkee now while it’s still free!
Personal Branding is more important now than it has ever been but up until now, having everything you needed to do that successfully online would cost you a small monthly fortune.
A fairly new product introduced to the world of internet marketing recently is a product developed by a group of top-notch internet marketing gurus called IMToolSuite. Short for Internet Marketing Tool Suite of course.
This product is designed to take the hassle and headache out of branding your image or business online while keeping the main tools that you need, close at hand and in one complete package.
For many starting their journey online or wanting to streamline their marketing efforts, this suite of amazing tools is sure to help catapult even the most novice marketer to online expert by helping them with their branding on a myriad of different platforms.
From capture page creator to video hosting, IMToolSuite has a solution for everybody. The beauty of this product is the in-depth video tutorials on how to set up and use each of the different services. Another brilliant feature is the ability to create an embed code and use the different tools on your website.
IMToolSuite is less than 60 days old and is already receiving major enhancements in the back office for its users. Plenty of customization tools for the person that would like to brand themselves or their business and if they are not savvy enough with creating an image, IMToolSuite can help with that also.
The one thing that will stop anybody from seeing success with this product is their inability to take action to make this work for them. Just like anything, it takes doing to reap results but the tools are there to make it easier. For the business owner that wants to utilize this platform, they could outsource their setup initially and have somebody maintain it for them allowing them to spend time in their day to day business activities.
Taking a further look into the ToolSuite one can see that it is set-up for use with a multi-media digital based theme that explores all angles of internet marketing from social media to text and video email just to name a few.
How does IMToolSuite help the small business? Let’s explore a couple ways in which this product can help the small business owner as well as the internet marketer or network marketer.
The instant point and click lead capture page is very user friendly, allowing you to sync it to the built in autoresponder system that is included in the ToolSuite. No need to have an email service provider but it is compatible with Aweber.
The user could choose to send out a video email that leads their client to their newly built, customized capture page to start growing their list. Place QR Codes on your outgoing marketing pieces and use it with your branding plan. The combinations with just a few of these tools are endless. There are twelve tools included in the IMToolSuite with plans to add new and cutting edge automated systems for the user in the future.
Another astute attribute to this incredible toolbox is the Conference room with seating for up to 250 people. Just this one tool alone is worth the monthly fee that it costs to utilize this incredible branding arsenal. With the ability for screen sharing, screen capture, document uploads, live chat and a host of other features, the business owner could conduct meetings, presentations and trainings for their clients, employees or sales team. There is even an embed code to place the conference room on the businesses website. All of the other features of the Suite also offer the ability to embed the code directly onto another site as explained earlier.
The main purpose and direction behind IMToolSuite is about personal branding, whether business or individual, and capturing the respect and trust from your audience and peers while building that all important and targeted list. No matter what the consensus is, a targeted, responsive email list that is subscribed to what you have to say and offer is priceless. You can accomplish all of this and much more with the Internet Marketing Tool Suite brought to you by Jim Chao, Kenny Gregg, Cedrick Harris and Jeff Long. This is an amazing product developed by a group of highly successful and skilled internet and network marketers that have been in the trenches and know what it takes to be successful online and off.
Google has really been pushing for getting local businesses to use Adwords to promote their business locally, lately. Does it work? If it’s done right…your business could benefit exponentially.
The rush to internet advertising is starting to grow wings?
The problem now -“Don’t Crash & Burn!”
Google Adwords has proven to be difficult for the local business owner to fully grasp, understand, implement, manage, tweak, and test their campaign to see if it is working properly.
The paradigm shift in advertising
Forever, businesses have been used to utilizing traditional means of advertising to capture their market’s attention. Newspapers: they have their salesman that helps them put together a nice, juicy, compelling ad for your business to run for X amount of days, weeks, or months. The problem..that ad stays the same and is not targeted. Pay for another ad if you want to test each one against each other. Ka-ching!
Examiner.com reports, “For every $1 a small business spends on Google adwords, it collects an average of $8″
Radio, TV, Pennysaver, Yellow Pages, Billboards, etc., etc. Yet while they may put your info in front of the few that still use these methods, the shift is rapidly moving away from this demographic.
Your customers are online!
To get your business online, you need to be where you need to be
What if I don’t have a Website? It doesn’t matter. Get AdzZoo!
Instead of spending countless days and weeks learning how to put your business on the internet in all of the relevant places where people hang out, wouldn’t it make more sense to go with a business that does it for you professionally?
Maps, directories, search directories, GPS devices, Google, Facebook, social networking sites, mobile devices, mobile text marketing; this is the marketing shift that is transpiring at this very moment.
Local businesses need to be showing up in these places to stay in the forefront of their customers minds.
That seems like a lot of work. I don’t have time for that.
Hire an AdzZoo Campaign Director to handle your Online Marketing
AdzZoo is definitely pioneering the way, spreading the word to local businesses about the power of using a professionally, fully managed Google Adwords campaign for their business.
A professionally, fully managed Google Adwords campaign with AdzZoo can propel your business to compete with the big boys, and with that usually comes an increase in business.
AdzZoo shows the local business owner where they are being and not being found online and what their competition is doing. AdzZoo consults with the business owner on the best ways to get in front of those hungry, targeted customers.
The business will learn how to take their online presence out of the garage and get it cruising down the highway.
Keep it simple.
Your business will be kept up to date on the progress of your campaign and how it is performing.
With any good online marketing campaign, or offline for that matter, it usually does better with time.
Like a good wine, your online presence grows even sweeter over time.
Mobile Marketing | The Future is Here!
AdzZoo also offers competitive mobile marketing campaigns for the local business owner. With the mobile text program, the business gets their very own coach to help them generate a productive mobile marketing campaign that helps them to stay in touch with their current and future new customers.
With AdzZoo, all bases for the shifting advertising market are being answered. There are some other things that you can do online for your business, for example, facebook custom fan page, twitter profile, linked-in, etc. These are all areas that your business should become familiar with in time.
AdzZoo have attracted a lot of established SEO companies, Web Designers, and graphics guys to team up with them (AdzZoo) and offer this service to the small business owner as a complimentary product to their current customer offerings.
• Advertising is a rapidly shifting medium that needs to be taught to the local business owner on how they can keep their business alive by adapting to this changing advertising platform fast!
• Local business owners need to find a way to allocate marketing dollars towards their internet advertising campaigns if they want to stay competitive in a rapidly changing environment.
• The local business owner can have their advertising questions and concerns answered by a local AdzZoo Campaign Director on a solution to the current shift.